Life in Vine tops public broadcasting viewership
January 28, 2002 -- According to audience data, Life in Vine, a Year in the Vineyards was the most-watched television show on public broadcasting the night it was aired.
Oregon Public Broadcasting estimates that over 40,000 Oregon households watched the show. More revealingly, data indicates that viewership increased during the second 15 minutes of the show, suggesting Life in Vine was not only strong enough to hold channel-surfing viewers, but attract new ones as the half-hour progressed. Overall, it was ranked the most watched show aired by OPB on Wednesday night, January 16th, 2002.
Life in Vine also garnered widespread press coverage, and not just from the more urban, western half of the state, a further indication of its broad appeal. Articles appeared in newspapers from Milton-Freewater in the east to Coos Bay in the west, as well as many others. In McMinnville, the News-Register gave Life in Vine nearly all the front page of its Community section. In Portland, the alternative weekly Willamette Week devoted its Miss Dish column to the show, while the Oregonian's Arts and Entertainment Friday pullout previewed the documentary with wine picks from the director.
"I'm really grateful for all the generous press across the state, and that the show found such a wide audience," said Matt Giraud, producer and director of the documentary. "That it wasn't just popular in the urban Willamette Valley suggests to me that more than wine drinkers found the documentary informative and entertaining. I tried to frame the message of Life in Vine as more universal, and I'm overjoyed that viewers got it."
Giraud is currently working to take the documentary to a more national audience.
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January 28, 2002 -- According to audience data, Life in Vine, a Year in the Vineyards was the most-watched television show on public broadcasting the night it was aired.
Oregon Public Broadcasting estimates that over 40,000 Oregon households watched the show. More revealingly, data indicates that viewership increased during the second 15 minutes of the show, suggesting Life in Vine was not only strong enough to hold channel-surfing viewers, but attract new ones as the half-hour progressed. Overall, it was ranked the most watched show aired by OPB on Wednesday night, January 16th, 2002.
Life in Vine also garnered widespread press coverage, and not just from the more urban, western half of the state, a further indication of its broad appeal. Articles appeared in newspapers from Milton-Freewater in the east to Coos Bay in the west, as well as many others. In McMinnville, the News-Register gave Life in Vine nearly all the front page of its Community section. In Portland, the alternative weekly Willamette Week devoted its Miss Dish column to the show, while the Oregonian's Arts and Entertainment Friday pullout previewed the documentary with wine picks from the director.
"I'm really grateful for all the generous press across the state, and that the show found such a wide audience," said Matt Giraud, producer and director of the documentary. "That it wasn't just popular in the urban Willamette Valley suggests to me that more than wine drinkers found the documentary informative and entertaining. I tried to frame the message of Life in Vine as more universal, and I'm overjoyed that viewers got it."
Giraud is currently working to take the documentary to a more national audience.
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